Browsing by Subject "Country of origin"
Now showing items 1-2 of 2
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Article
British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison
(2007)Purpose - The article aims to identify differences in consumers' evaluations of goods made in either the USA or China at different levels of analysis
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Article
Bulgarian consumers' perceptions of products made in Asia Pacific
(1999)Reports the findings of a study conducted among 135 Bulgarian consumers, examining their perceptions of products from five Asian Pacific countries. The most common source of information for evaluating these products was ...